Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

Online Appendix: Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

The Persistence of Moral Suasion and Economic Incentives: Field experimental evidence from energy demand

Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for various economic activities. To investigate the persistence of such interventions, we randomly assigned households to moral suasion and dynamic pricing that stimulate energy conservation during peak demand hours. Using household-level consumption data for 30-minute interval...

Combining Taxes and Moral Suasion for Resolving the Energy-Climate Nexus: Experimental Evidence of a Conflict

Many countries are using a mix of two policy instruments to induce consumers to reduce their energy use: On the one hand, they rely on moral suasion in order to seed and nourish ’green’ motives. On the other, there is the use of regulatory instruments such as energy taxes and command-and-control to affect behavior using external incentives. While conventional theory would assume motives and inc...

“Do the Right Thing:” The Effects of Moral Suasion on Cooperation

The use of moral appeals to affect the behavior of others is pervasive (from the pulpit to ethics classes) but little is known about the effects of moral suasion on behavior. In a series of experiments we study whether moral suasion affects behavior in voluntary contribution games and the mechanisms by which behavior is altered. We find that observing a message with a moral standard according t...

Do the Right Thing:The E¤ects of Moral Suasion on Cooperation

The use of moral appeals to a¤ect the behavior of others is pervasive (from the pulpit to ethics classes) but little is known about the e¤ects of moral suasion on behavior. In a series of experiments we study whether moral suasion a¤ects behavior in voluntary contribution games and the mechanisms by which behavior is altered. We …nd that observing a message with a moral standard according to th...